Effective communication is a crucial business tool. Getting the right message across can avoid misunderstandings, win orders and enhance your corporate image,

Failure to communicate and sell yourself can cause embarrassment and occasionally financial disaster.

In handling the media the risks are even greater. But the benefits, when things work well, can be considerable.

AIMS Pty Ltd provides individual and group sessions for executives who need to fine-tune their presentation skills and hone their corporate message. The courses, which are tailored to personal and company demands, range from two hours to two days in length. They can accommodate one to a dozen people at a time, depending on client requirements.



* Why preparation is the key to success.

* How to convey the goal message with passion.

* Perfecting the seven second grab.

* The art of the pyramid answer and sequential logic structure.

* How to keep cool under pressure.

* How to handle the aggressive interview.

* The art of bridging away from contentious issues.

* How to make the audience believe you.

* When it’s safe to go off-the-record.

* How to keep it short and simple.

* How to win the media’s confidence.

* What do I do if I don’t want to comment?

* Understanding the news cycle.

* Nipping the crisis in the bud.

* How to reduce the likelihood of being quoted out of context.


*How to become a competent TV performer and use the world’s most effective *communications tool to maximum advantage.

*How to leave the audience with a favourable impression.

*It’s not what you say but the way that you say it.

*How to respond positively to the negative accusation.

*Handling the media scrum.

*How not to be intimidated by the forest of microphones.


*Using the airwaves to your advantage.

*How to create word pictures and make the most of one of Australia’s most voracious consumers of material.

*Handling one-on-one interviews, studio discussions and talk-back radio.

*The danger of the instant comment – how to respond to the surprise call.

*The advantage of the live interview.


*Why your words are likely to have much greater resonance in print than in the broadcast media.

*How to ensure your story is covered accurately and your message gets across.

*How to handle reporters from local and metropolitan newspapers, as well as magazines and the trade press.


Handling overseas journalists can often lead to misunderstandings due to cross-cultural differences. This area of the course examines how to work with foreign media, especially in Asia, where English may not always be the reporter’s mother tongue. It also looks at the potential pitfalls and how to avoid them.


* Personal grooming and body language.

* Posture.

* What to wear.

* How to use the voice to maximum effect.

* The importance of eye contact.

* What NOT to do.



Courses are designed to give participants as much practical experience as possible. Based on the theory that the more you do it the better you become, our presentation and media training classes involve the recording, playback and critiquing of performances so that you can see where you’re going wrong and, more satisfyingly, when you are doing it right.


Roger Maynard has been holding presentation and media training courses for the past 20 years. What makes his classes so effective is his experience as a journalist in the print and broadcast fields. He has worked extensively in television, radio and newspapers for more than four decades, both in Australia and the UK. He is a former reporter/presenter with the BBC in England, the ABC in Australia and has worked as a correspondent for CNBC, ITN, The London Times, the South China Morning Post and the Straits Times. This has provided him with a detailed knowledge of both domestic and overseas media requirements. More specifically he offers a unique insight into the relationship between the media and the interviewee and how the newsmaker can often work this to his or her advantage.

Roger Maynard

Roger Maynard holds regular courses in Australia, New Zealand and Asia, tailoring each session to the requirements of the client. For pricing please contact Australian International Media Services, PO Box 704, Avalon, Sydney, NSW 2107, Australia. Tel. (612) 9973 2881. Or

email: info@aimsmedia.com